iNTERTAIN launches new comedy offering ‘The Comedy Loft’ as brand new comedy partnership is confirmed
The new relationship will allow iNTERTAIN to provide a significantly enhanced comedy offering. Just the Tonic has a reputation for sourcing the finest comedians in the industry, taking some of the biggest names in comedy to the Edinburgh Fringe each year before they become famous. In the past, the producer has taken Sarah Millican, Jason Manford and Jon Richardson to the Festival, where it co-ordinated 120 shows a day last year. In the past few months alone, it has worked with comedians such as Johnny Vegas, Tom Stade, Reg Hunter, Ross Noble and Seann Walsh.
As part of the move iNTERTAIN will also be looking to maximise its purpose-built venues, making them a home to weeknight comedy, as well as touring shows for both big-name, established acts and breakthrough comedians. The launch of The Comedy Loft, will also see the introduction of a new food and drink menu, further enhancing the customer experience.
Simon Kaye. Chief Operating Officer at iNTERTAIN said: “This is an extremely exciting time for us. The move is designed to help the business grow its name for comedy and therefore its potential to expand, increasing the number of acts we put on. Just the Tonic is well-known within the industry for putting on quality comedy nights, and we’re excited about the potential this partnership has to enable us to attract the best talent, and provide the best experience for our customers.”
Darrell Martin from Just the Tonic, said: “Just the Tonic has a very well respected name within the industry and The Comedy Loft is a fantastic opportunity for us to show the public why that is. We have worked hard over the years to develop strong relationships with big-name and breakthrough comedians alike, and as such, we can bring the best of British comedy to the table.”